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1 Hour Social Media Plan Course
Welcome: Laying The Foundation
Welcome to Your 1 Hour Social Media Course! (0:39)
How to Navigate This Course Video (1:59)
Optimizing this Course (0:52)
Download Your Course Workbook
Module 1: Owning and Creating Your Social Media Accounts
VIDEO: An Introduction to Owning and Creating Your Social Media Accounts (2:10)
Creating your Business Facebook Page
Editing Your Facebook Business Settings
Facebook Pages Manager on Mobile
Creating Your Instagram Account
Social Media Benchmarking (Action Item)
Key Takeaways from Module 1
Module 2: Developing Your Social Media Strategy
VIDEO: An Introduction to Developing Your Social Media Strategy (2:55)
GUIDE: Business Content
Developing a Content Strategy (Action Item)
Key Terms Related To Content Strategy
GUIDE: Social Media Engagement
Types of Posts: Strategy for Social Media Promotions
Creating An Editorial Content Calendar (Action Item)
Key Takeaways from Module 2
Module 3: Making Data-Driven Decisions
VIDEO: An Introduction to Making Data-Driven Decisions (3:12)
GUIDE: Increase Your Visibility
Discovering Facebook Insights
Finding Your Best Days & Times to Post on Facebook
Scheduling Your Posts on Facebook
Key Takeaways from Module 3
Module 4: Instagram
VIDEO: Diving into Instagram (3:13)
GUIDE: Instagram & Facebook Stories
Why Instagram? A Brief Overview
Discovering Instagram Insights
Instagram Content Types
Instagram Stories & Other Important Features
Key Takeaways from Module 4
Module 5: Giveaways and Event Promotions
VIDEO: An Introduction to Giveaways and Event Marketing (1:49)
GUIDE: The Ultimate Contest Guide
Running a Giveaway Contest on Facebook
Types of Contests
GUIDE: Converting Social Media Contest Leads
Best Practices for Marketing an Event
Key Takeaways from Module 5
Book Your Strategy Session! (0:27)
Module 6: E-mail Marketing and Client Database Mining
VIDEO: An Introduction to E-mail Marketing (2:34)
E-mail Marketing 101 & Key Terminology
Creating a MailChimp Account (ACTION ITEM)
VIDEO: Creating a Campaign in MailChimp (5:45)
Key Takeaways from Module 6
Module 7: Blogging, Vlogging and Video
VIDEO: An Introduction to Blogging, Vlogging, and the Importance of Video (2:43)
Blogging and Vlogging 101
The Importance of Video
Winning Blog Examples
VIDEO: Winning Vlog Example (0:29)
Key Takeaways from Module 7
Module 8: Creating Your Social Media Graphics
VIDEO: An Introduction to Creating Your Social Media Graphics (2:40)
Creating Your Social Media Graphics
Designing Graphics for Facebook Ads
VIDEO: How to Create a Graphic in Canva (14:45)
Key Takeaways from Module 8
BONUS: Holiday Marketing Kit
Module 9: Brand Management
VIDEO: An Introduction to Brand Management (2:38)
GUIDE: Responding To Comments
Responding on Facebook & Instagram
Dealing with Negativity
Facebook Messaging & Response
Key Takeaways from Module 9
Module 10: Social Media Advertising
VIDEO: An Introduction to Social Media Advertising (2:38)
Intro to Social Advertising
All About Boosting
Creating an Advertisement - Key Areas to Focus On
Ad Submission & Review Process
Practice Exercise - Social Media Promotion (Action Item)
Key Takeaways from Module 10
Module 11: Putting It All Together
VIDEO: Putting it All Together (2:19)
Key Takeaways from your Social Media Course
Book Your Final Strategy Session! (0:42)
BONUS GUIDE: Working with Influencers
Congratulations!
E-mail Marketing 101 & Key Terminology
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